in full bloom
Quartier des spectacles
jardins gamelin . brand identity
2024
To mark the tenth anniversary of Jardins Gamelin, maubau created a vibrant, sun-drenched universe in tribute to this cultural and social initiative that continues to flourish. A nod to both the maturity of this urban gathering place and its rich summer programming, À la fleur de l'art is a bold, fully-owned communication identity that distils the very essence of the experience and confirms its place as a leader on the Montreal cultural scene.
a punchy palette
Fresh and playful, the graphic identity captures all the liveliness of a Montreal summer. A signature visual was developed for each segment of the calendar, allowing for an evolving display throughout the warm season. Spirited, vibrant, and anything but ordinary, the identity is in perfect harmony with the cultural, human, and sensory experience on offer at the Jardins.
cultivating coherence
Developed in dialogue with the identity of Glissades Gamelin and its parent platform, the summer hub's universe sets itself apart while maintaining a family resemblance. If last winter the snowboard wove its way through the background of every visual, this summer it is roots that give rhythm to the various communication pieces. The emblematic red of the Quartier des Spectacles appears in each of these flowers and runs through every wayfinding element. Finally, the careful attention to language that joyfully colours the campaign carries on from the tone developed in its winter counterpart, Sourires d'hiver, reflecting a commitment to cultivating a strong editorial voice.
